Today lets chat about the infamous ‘elevator pitch’. In my 11 years of networking, I have heard probably a bazillion of these, maybe more. What bothers me the most is when I hear someone say the exact same thing I just heard someone else say.
I’ll give you an example:
Lame Jane: Hi, I’m Jane, I’m a realtor who helps people buy and sell homes. Do you know anyone looking to move?
Wake up Jane!!! The average person has 3 realtors in their sphere of influence and I have over 100…so you need to say something to get my attention and stand out from the hundreds of other realtors that I know.
Fun Jane: Hi! I am Jane and I am a home ownership specialist helping people all over the city discover the home of their dreams.
Hi! I’m Jane and I use my passion for helping others everyday to work with individuals in the search for their new homes.
I turn houses into homes by finding their perfectly matched owners. I’m Jane and I am a Real Estate Agent.
There’s just a few examples, but the point is, change up your intro. Share your passion not just your title. Stand out from the crowd.